Bookmark and Share

Entertainment Arm of Sir Richard Branson's Virgin Group Premieres Original Channel at 35,000 Feet Onboard Virgin America Flights

San Francisco – April 10, 2012 – Virgin America, the California-based airline that is reinventing travel, announces new content additions to the airline's award-winning Red™ in-flight entertainment platform for the spring – including a new "Virgin Produced Channel," created via a unique partnership with Virgin Produced.  As of this month, Virgin America flyers across North America will be able to tune in at 35,000 feet to the new television channel, which offers fresh, funny and edgy original content by creative juggernauts like Will Ferrell, Adam McKay,, Chris Henchy, Judd Apatow's "Funny or Die", Ben Stiller's "Red Hour Digital," and Seth Green and Matthew Senreich's "Stoopid Monkey Productions."  The Red platform already offers every Virgin America guest a touch-screen entertainment center at their seatback – with 24 television channels, more than 25 on-demand films, a 3,000 song library, videogames, music videos, interactive Google Maps and a seat-to-seat text chat system.  Red is known for both the breadth of its media library and its diverse, unedited content, and Virgin America flyers will now find even more content at their fingertips.  The new Virgin Produced channel offers a range of short and longer form content, including the exclusive featurette debut of the documentary film "Marley," about the life and times of legendary musician Bob Marley – directed by Academy Award winning filmmaker Kevin Macdonald.  The channel includes unique content blocks like "Mile High with Funny or Die," featuring comedy shorts from the online laugh house

"With the largest media library in the skies, Virgin America has become the airline of choice for entertainment fans," said Luanne Calvert, Vice President of Marketing at Virgin America. "The Red platform provides a breadth and quality of content that is unrivaled in the domestic skies, with a special focus on fresh television, film and music content that reflects our Virgin brand roots.  Partnering with Virgin Produced to produce and distribute content for our discerning flyers was a natural choice."

In addition to producing original, exclusive content for the channel, Virgin Produced has partnered with content creators and brands like AEG, VICE, Relativity Media/Rogue, Daily Variety, Barry Katz Entertainment, What's Trending and Steven Schneider (Paranormal Activity) to provide unique in-flight programming.  The channel's vertical content offerings include:  LIFE (music, travel, lifestyle), LAUGH (comedy) and LOUD (documentary, drama, emerging filmmakers).

"Today marks an exciting start to our global plan to expand our newly launched channel into a worldwide network across Virgin's mobile, aviation, health club, finance, retail/lounge and hotel groups.  We share a unified goal with our commonly branded companies to increase positive consumer experience by offering entertaining content to our 60 million brand fans worldwide," said Virgin Produced Co-Founders, CEO Jason Felts and Chief Creative Officer Justin Berfield.

Virgin America's entertainment content is refreshed regularly and its new movie menu includes a diverse range of films, from foreign-language features to Hollywood blockbusters.  The airline's entertainment menu also spotlights unique independent content across mediums – from film, to television and new media.  The airline's spring Red line-up includes:

More than 25 on demand movies, including independent films, foreign language films and latest release blockbusters, such as:

18 channels of live TV and 6 channels of cached TV, including live news and sports.  Channels include:

Known for its inventive use of technology and the breadth of its content, the airline's in-flight entertainment platform has been named by the Airline Passenger Experience Association (APEX) as the Best In-Flight Entertainment (IFE) in the Americas and also honored as the Best Single Achievement in IFE. Virgin America offers a touch-screen seatback monitor that is 25 percent larger than the average domestic coach in-flight entertainment system screen.  The Red platform offers touch-screen and remote control interactivity and a wealth of content and options, including: