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Create. Package. Provoke

Here's What We've Got In the Can

Who says size matters?
We produce and market for any size screen.
Let us prove it. Click below.


The first human born on Mars travels to Earth for the first time, experiencing the wonders of the planet through fresh eyes. He embarks on an adventure with a street smart girl to discover how he came to be. The film stars Gary Oldman, Asa Butterfield, Carla Gugino and Britt Robertson.



The Edge of Seventeen is a new coming-of-age movie in the vein of Sixteen Candles and The Breakfast Club- an honest, candid, often hilarious look at what it’s like to grow up as a young woman in today’s modern world. The film stars Hailee Steinfeld, Blake Jenner, Haley Lu Richardson, Hayden Szeto, Krya Sedgwick and Woody Harrelson.



Bad Moms is a comedy directed and written by Jon Lucas and Scott Moore (THE HANGOVER) about over-stressed moms on a quest to liberate themselves from conventional responsibilities. The film stars Mila Kunis, Kristen Bell, Kathryn Hahn, Annie Mumolo, Jay Hernandez, Jada Pinkett Smith, and Christina Applegate.


When you realize getting some means wanting more.

Three best friends find themselves where we've all been - at that awkward moment in every dating relationship when you have to decide "So...where is this going?"


Some see what's possible, others change what's possible.

The story of Steve Jobs' ascension from college dropout into one of the most revered creative entrepreneurs of the 20th century.


Blackout The Date

From the writers of The Hangover. The night before his big medical school exam, a promising student celebrates his 21st birthday with his two best friends. IN THEATERS MARCH 1st.


Once You See It You Can't Unsee It

The outrageous ensemble comedy stars some of the biggest names in Hollywood. This film is not for the easily-offended with its jaw-dropping, often disturbing, but always entertaining intertwined storylines. We apologize in advance.


Nothing is more powerful than the human spirit

A powerful story based on one family’s survival of the 2004 tsunami, THE IMPOSSIBLE stars Naomi Watts and Ewan McGregor and is directed by J.A. Bayona.


Here's What We've Got In the Can

Who says size matters?
We produce and market for any size screen.
Let us prove it. Click below.


This division focuses on producing short form commercials, breakthrough virals, innovative industrials, and excels at 360º campaigns. We focus our creative and production on quality, a trait which has built our own brand into one of the most respected globally. If there's one thing we understand it's the power of a brand's message and on being ahead of the consumer curve. While many of the tools in our chest are dedicated to the Virgin family of companies, we are an equal opportunity producer who enjoys working with other innovative brands. Be sure to scroll and click through the below for a peek at our work.

Jason Felts

Jason is the Co-founder, Chairman and CEO of Virgin Produced - the film and television development, packaging and production arm of Sir Richard Branson's Virgin Group. Named by Variety as one of the top “10 Producers to Watch”, Felts has built Virgin Produced into a globally respected content producer and marketer by expanding the company into emerging countries with the launch of Virgin Produced India.

Launched in 2010, Virgin Produced's films include LIMITLESS, MACHINE GUN PREACHER, IMMORTALS, MOVIE 43, 21 & OVER, bio-pic JOBS, and comedy THAT AWKWARD MOMENT which have cumulatively grossed over $724MM in worldwide box office. Under Felts’ direction, Virgin Produced launched its own unique OTT digital network (Virgin Produced Channel) which currently is available onboard Virgin airlines and Virgin Hotels with plans to make available to Virgin’s 60MM+ loyal (and often captive) consumers across mobile, health club, trains and retail platforms.

Felts also sits on Virgin Group’s Global Brand Council Board supporting the brand’s marketing initiatives. He also serves as a consultant or advisory board member to several other Virgin companies in the Aviation, Hotel and Telecommunication industries.

Originally from Texas, Felts moved to California in 1996 to work with the Mirisch film family. In 1999, Felts joined MJZ, an international commercial and music video production company where he produced national commercial spots for global brands such as Mercedes Benz, AOL and Procter & Gamble. In 2005, Felts co-founded J2 Pictures / J2TV, an independent film and television production company which resulted in the development, packaging and production of over a dozen films and television series. In 2008, Felts facilitated the advancement of the film industry in the Cayman Islands by founding the Cayman Islands Film Commission along with local production education programs. Felts resides in Los Angeles, California.

View Jason's LinkedIn Page

Justin Berfield

With over two decades in front of the camera, Justin made the natural transition to creative development and production. As Co-founder and Chief Creative Officer at Virgin, Berfield oversees a full service development team responsible for the packaging and production of commercial quality film, television and digital short form content that is reflective of the Virgin brand. Also overseen by Berfield, Virgin Produced launched the Virgin Produced Channel which is seen on board Virgin America, Virgin Australia and in Virgin Hotels. In 2010, Variety named Berfield as one of the ‘10 Producers to Watch’ when he co-founded Virgin Produced, the entertainment arm of Sir Richard Branson’s Virgin Group. Prior to Virgin, Berfield was principal at J2 Pictures / J2TV where he produced three independent films and four television pilots/series. In his previous life, as an award winning actor/producer, Justin spent most of his time in front of cameras having portrayed the role of “Reese", the wisecracking older brother on Fox's Emmy award winning series MALCOLM IN THE MIDDLE. The hit series ran for 151 episodes and is currently syndicated worldwide in over 52 countries. Berfield also starred as “Ross" on the hit Warner Bro's comedy series UNHAPPILY EVER AFTER, for 100 episodes. Berfield co-starred on television series, THE GOOD LIFE, THE MOMMIES, KIM POSSIBLE & RL STINE’S THE NIGHTMARE ROOM. Berfield’s further interests lay within his philanthropic work and non-profit contributions including his involvement with Virgin Unite and the Ronald McDonald House Charities where he served as global youth ambassador from 2002-2004. Berfield resides in Los Angeles, California and works closely with Virgin companies in the transportation, mobile, hospitality and social focused businesses.

Tobin Armbrust

Tobin Armbrust is President of Worldwide Production and Acquisitions at Virgin Produced. Prior to joining us, Armbrust held the same position at Exclusive Media. Armbrust produced the music comedy “Begin Again” starring Keira Knightley, Mark Ruffalo, Adam Levine and Hailee Steinfeld from writer/director John Carney.Previously, he executive produced Ron Howard’s epic action thriller “Rush,” starring Chris Hemsworth and Daniel Brühl, “Parkland”, the box office hit “End of Watch”, the fast paced thriller “Snitch”, and the action romantic comedy “Hit and Run” starring Dax Shepard, Kristen Bell and Bradley Cooper. Other films Armbrust has produced include “The Quiet Ones”, “The Woman in Black”, “Let Me In”, “The Resident” and “The Way Back”. Prior to joining Exclusive Media, Tobin served as a producer at Thunder Road, a production company with a first look deal at Warner Bros. Armbrust oversaw over thirty projects in various stages of development, and Co-Produced “Firewall" starring Harrison Ford and Paul Bettany. Before joining Thunder Road, Armbrust spent seven years at Intermedia. At Intermedia he held positions as both a VP of Business Development as well as a VP of Production. He began his career in the film industry as Head of Acquisitions at The Steel Company, a Los Angeles based agency, which represented some of the largest film distributors in the world, including Canal Plus, Samsung, and Pony Canyon. Probably fitting for any career in Hollywood, Tobin studied and received his Bachelor’s Degree in Political Science at UCSB. Desperate to not give up his youth, he continued his education onward with a Rotary Scholarship to study Business at the University of Munich, Germany. Prost! (aka Cheers!)

Rene Rigal

Rene Rigal is EVP of motion picture and television development/production at Virgin Produced. As a production executive, Rigal has produced and marketed eleven films totaling over $800 million in worldwide box office sales. Prior to his tenure at Virgin, Rigal served as SVP of State Street Pictures (Fox/Overture) for six years and worked as production executive on NOTORIOUS (Fox Searchlight), FASTER (CBS Films) & NOTHING LIKE THE HOLIDAYS (Overture Films). Rigal has developed and/or produced television pilots and series with HBO, Showtime, Lionsgate Television and ABC Family.

As a graduate of U.C. Santa Barbara, Rigal attended the university with a scholarship in track & field. During his athletic career he was a top ranked NCAA sub four-minute miler. Rigal currently resides in Studio City, California.

Rebecca Farrell

Rebecca Farrell is our Chief of Staff at Virgin Produced. Farrell manages and works closely with the entire C-suite on the day-to-day affairs of the company and on special projects as needed. Farrell often acts as a proxy and liaison to management. Farrell also manages the day-to-day logistics of the Virgin Produced Channel and reports to our Chief Creative Officer on the curation of content specific to the Virgin brand and each distribution platform.

Prior to joining Virgin Produced, Farrell served as the Director of Development for J2TV/J2 Pictures, a boutique production company with FOX ties. Farrell’s start in the entertainment industry was at production company, Reveille, before taking a position with actor/producer Justin Berfield while on FOX’s Malcolm In The Middle. Rebecca is a graduate of Pitzer College and a former rugby player.

Michelle Matsunaga

Michelle Matsunaga is our Production Coordinator. Matsunaga began her career as a Production Coordinator at 20th Century Fox working on THIS MEANS WAR, starring Reese Witherspoon, Tom Hardy and Chris Pine. She then transitioned to the Motion Picture Literary department at CAA. Following CAA, Matsunaga worked for Academy Award-winning producer Cathy Schulman at Mandalay Pictures on films including HORNS starring Daniel Radcliffe, DARK PLACES starring Charlize Theron, THE VOICES starring Ryan Reynolds and WHEN THE GAME STANDS TALL starring Jim Caviezel.

A proud graduate of U.C. Berkeley, Matsunaga spends her free time training for triathlons, marathons, “extreme” day hiking and “the wild”.



CONTRARIAN (N) -a person who opposes or rejects popular opinion; goes against current practice.

Virgin Produced is a very different kind of media company. One that is creative, not controlling. One that is truly vertically integrated with a focus on quality content and innovative marketing. One that refuses to cut corners and has faith in its projects and partners. And one that likes to include and have a lot of fun with our brothers and sisters in the aviation, mobile, hotel, health club, music, banking, train, (and spaceship) businesses.

CONTRARIAN (N) -a person who opposes or rejects popular opinion; goes against current practice.

Virgin Produced is the film and television development, packaging and production arm of Sir Richard Branson's Virgin Group. Virgin Produced is not a traditional Hollywood company. Instead Virgin Produced is a globally focused, lifestyle affinity brand with roots in the entertainment industry dating back to the launch of Virgin Records in 1972. Virgin Produced is focused on providing a collaborative environment that embraces talent, so they can best create and produce quality films reflective of our Virgin brand sensibilities. Launched in 2010, Virgin’s feature film credits include ‘Limitless’, ‘Machine Gun Preacher’, ‘Immortals’, ‘Movie 43’, ’21 & Over’, ‘Jobs’ and ‘That Awkward Moment’ which cumulatively have grossed over $724MM in worldwide box office to date. With an equal focus on television and commercial branded entertainment, Virgin Produced works with most broadcast, premium cable and streaming networks. In April 2012, Virgin Produced also launched its own digital network of Virgin Produced channels, with premium programming of lifestyle, music and travel content currently available onboard Virgin airlines and hotels and expanding rapidly across other Virgin transportation, mobile, broadband, health club and retail operating companies. Very simply; Virgin Produced and its partners create content meant to inspire and entertain with direct access to over 60 million loyal Virgin brand fans globally.


Virgin is a leading international lifestyle group and one of the world's most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow successful businesses in sectors ranging from mobile telephony, travel, financial services, leisure, entertainment, music, holidays and health & wellness.

Virgin employs more than 50,000 people around the world, operating in over 50 countries. Several unique factors help Virgin’s ongoing success including Virgin’s unrivaled network of talent and resources, Virgin’s global brand appeal and reputation for excellence & innovation, Virgin’s unique management style that empowers staff to uphold Virgin's award winning legacy, as well as Sir Richard Branson’s personal involvement.

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