The Virgin brand has deep roots in media and entertainment. The brand started in 1970 with a record store and then expanded into a massive
record label, mobile, video games, radio, festivals, media, and more. (Not to mention its airlines, trains, luxury resorts, gyms, and even a
spaceline.) Partnering with Jason and Justin means new talent and fresh material will get to reach a broader audience in innovative ways.
The Virgin audiences are open, creative, optimistic, social, fun-loving and always young-at-heart — no matter what age. They stand out from
the crowd. They set trends and fearlessly make unconventional decisions. They are smart and they want to be entertained in a smart and fresh
way. Understanding our target audience allows us to be more innovative and challenging in the way we interact with them. Being part of the
global Virgin family is a privilege and an incredible opportunity: it's like working with an indie production company with our own fancy logo'ed
planes, trains, phones and such — each operating across five continents. Bloody hell, don't let the big name fool you: our concept lives and
dies with the quality of the creative we produce. So if you think you have the next bright idea, go ahead, have your people call our people.