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E! ENTERTAINMENT TELEVISION AND VIRGIN PRODUCED
ANNOUNCE FIRST-LOOK DEAL

Mulitiyear Pact Gives E! Access To Virgin Produced Unscriped Series Development And Production

Los Angeles, CA, January 19, 2011 – E! Entertainment Television, the top destination for all things entertainment and celebrity, and Virgin Produced, the newly minted production arm of Sir Richard Branson's Virgin Group have forged a multiyear first-look developmentdeal in which E! will have exclusive rights to all Virgin Produced reality series development, it was announced today by Lisa Berger, EVP, Entertainment Programming for E! Virgin Produced is led by Branson appointed CEO Jason Felts and Chief Creative Officer Justin Berfield.

In making the announcement, Berger said, "Having developed series with Jason and Justin at their former company J2TV, I'm truly excited about the new project ideas their team at Virgin are developing and think both brands are truly symbiotic." said Berger.

"E! has a proven track record of pioneering great characters and new innovative formats in the unscripted space.  At Virgin we are looking to produce programs  that make some noise. 'Traditional' is not in our vocaulary, so this combined with our brands and shared programming tastes make for a natural partnership." said Felts and Berfield.

Virgin Produced serves as the film and television development, packaging and production arm of the Virgin Group. With an equal focus on television and film, Virgin Produced have gained swift traction on the film front with their multi-year joint venture with Relativity Media. The company plan to produce 2-3 films a year through the Relativity partnership. The partnership with E! marks the first move made by Virgin in television.  

About Comcast Entertainment Group:
Based in Los Angeles, Comcast Entertainment Group operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment, and E! Online; The Style Network, the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming; and G4, offering the last word on gaming, technology, animation, interactivity and "geek culture" for the male 18-34 demo.  E! is currently available to 97 million cable and satellite subscribers in the U.S.and the E! Everywhere initiative underscores the company's dedication to making E! content available on all new media platforms any time and anywhere from online to broadband video to wireless to radio to VOD.  The Style Network currently counts 65 million cable and satellite subscribers and Mystyle.comkeeps women up to date on all the latest fashion and beauty news on the web.  G4 is available in 60 million cable and satellite homes nationwide and G4tv.com is a top web destination for video game news and information.

About Virgin Produced:
Virgin Produced is the film and television development, packaging and production company announced in 2010 by the Virgin Group and led by Chief Executive Officer Jason Felts and Chief Creative Officer Justin Berfield. Based in Los Angeles, Virgin Produced looks to break the corrosive mold of Old Hollywood by providing a collaborative environment that embraces talent so they can best create and inspire. www.virginproduced.com.