VIRGIN GROUP LAUNCHES FILM & TELEVISION PRODUCTION COMPANY,
CALLS RELATIVITY HOME
Sir Richard Branson goes 'Rogue,' taps Jason Felts and Justin Berfield to run Virgin Produced
LOS ANGELES, July 30, 2010 – Sir Richard Branson's Virgin Group announced today the launch of Virgin Produced, a film and television development, packaging and production company which has entered into a joint venture with Relativity Media's Rogue Pictures to develop, produce and market films.
The Los Angeles-based Virgin Produced is led by former J2TV / J2 Pictures producers Jason Felts and Justin Berfield. Felts serves as Chief Executive Officer, overseeing the company's entire operation, and Berfield, Chief Creative Officer, will oversee the development team.
"For 40 years, Virgin has pushed the envelope." Felts said. "At Virgin Produced, we look to break some old molds while providing talent a place where they know their work will be embraced and supported. With Rogue's boundary breaking approach and Virgin's entrepreneurial strength, the brands are perfectly suited for each other. We've got a great opportunity to provide a collaborative experience and produce amazing results."
"Virgin has always been about doing it your way, expressing oneself through innovation," said Relativity CEO Ryan Kavanaugh. "It dares to be different. We believe that their approach to film is suited to do just that and pairing the Virgin and Rogue brands together to create innovation couldn't be more natural."
Deemed one of the most exciting brands in the world, with a culture of innovation and fun across its diverse range of businesses, Virgin's mission is clear: to enter markets with opportunities to shake things up and offer a better experience.
"Entertainment has long been a focus of the Virgin brand, and I'm excited for the chance to further grow in this space," said Virgin Group Founder Sir Richard Branson. "Jason and Justin's approach is very entrepreneurial, very Virgin. We share a passion for creating and nurturing communities of talent and fresh material. The Rogue and Virgin brands seem an obvious fit for each other."
In addition to developing and producing original films, it is anticipated that Virgin will co-produce two to three motion pictures a year with Relativity/Rogue, which allows the studio to utilize Virgin's marketing capabilities to reach millions of consumers within the Virgin and Rogue target audience. The first film is Peter Farrelly's Movie 43.
"There is real opportunity to provide a great, collaborative experience for talent to hone and shape their ideas and to reach a valuable, cutting-edge, media-hungry audience that enjoys interacting with the Virgin brand," said Berfield. "We look forward to working with the Virgin family to strategically tap into the vast Virgin network of loyal brand fans, allowing Virgin Produced projects to be enjoyed by a broad audience."
Virgin Produced was represented by attorney Darin Frank at Eisner, Frank & Kahan, and Clearscope Partner's Clark Hallren.
About Virgin Produced:
Virgin Produced is the film and television development, packaging and production company announced in 2010 by the Virgin Group and led by Chief Executive Officer Jason Felts and Chief Creative Officer Justin Berfield. Based in Los Angeles, Virgin Produced looks to break the corrosive mold of Old Hollywood by providing a collaborative environment that embraces talent so they can best create and inspire. www.virginproduced.com
About Relativity Media, LLC:
Relativity Media, LLC is a media and entertainment company that focuses on creating, financing and distributing first class, studio-quality entertainment content and intellectual property across multiple platforms, as well as making strategic partnerships with, and opportunistic investments in, media and entertainment-related companies and assets. Relativity owns and operates Rogue, a company that specializes in the production and distribution of films from new and cutting edge filmmakers. Building upon its foundation of financing and producing films, Relativity has grown to include music, sports and television divisions and the next-generation social network iamrogue.com. Relativity also owns and operates RelativityREAL, Relativity's television arm, which has become one of the leading suppliers of reality television with more than 20 shows in episodic or pilot. RelativityREAL is run by Tom Forman; his past successes include Extreme Makeover: Home Edition and Kid Nation.
To date, Relativity has committed to, produced and/or financed more than 200 studio-quality motion pictures through 2014. Released films have accumulated more than $13.0 billion in worldwide box office revenue. Relativity's recent films include Dear John, Brothers, The Wolfman, It's Complicated, Zombieland, Couples Retreat, The Bounty Hunter and, most recently, Get Him to the Greek, Robin Hood and Grown Ups. Upcoming films for Relativity include The Fighter, Despicable Me, Charlie St. Cloud, Salt, Nanny McPhee 2, The Social Network as well as James Cameron's Sanctum in 3D and Wes Craven's My Soul To Take in 3D. Twenty-nine of the company's films have opened at No. 1 at the box office. Relativity films have earned 43 Oscar® nominations, including nods for Nine, A Serious Man, Frost/Nixon, Atonement, American Gangster and 3:10 to Yuma. Forty-eight of Relativity's films have each generated more than $100 million in worldwide box-office receipts. www.iamrogue.com
About Virgin Group:
Virgin is one of the world's most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from transportation, travel, mobile phones, media, financial services music and fitness. Virgin believes in making a difference. Virgin stands for value for money, quality, innovation, fun and a sense of competitive challenge. www.virgin.com